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Why the CEO of Égard Watches produced his pro-male, anti-Gillette video

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Bettina Arndt talks to Ilan Srulovicz about his brave decision to challenge the appalling toxic Gillette masculinity ‘advert’ with his wonderful video promoting the good in men.


Procter & Gamble, who own the Gillette brand, lost $8 billion dollars on Gillette last financial year.

Men are boycotting Gillette, and boycotting the parent company, P&G, who are backing Gillette’s anti-masculine promotion.

If you want to join the boycott, you can download lists of Procter & Gamble products here.

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